Email Marketing Specialist

Full Time
Mumbai
Posted 1 month ago

We help international students study in English speaking countries. Our success comes from connecting students with the right course in the right institution and the right country.

Key Responsibilities

  • Conceptualize, develop and execute the student lifecycle campaigns
  • Creating email content aligned to influence various customer personas as part of the marketing strategy
  • Implement A/B testing strategies and future testing roadmap
  • Measure and analyse campaign effectiveness including email and conversion metrics
  • Proactively research & understand IDP’s customer journey and stay on top of trends and developments in digital marketing to identify and leverage the most effective ways for marketing automation

 

Job Features

Job CategoryBusiness Service Support

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